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dc.contributor.advisorLafrance, André A.
dc.contributor.authorBen Achour, Lamia
dc.date.accessioned2016-09-21T14:33:49Z
dc.date.available2016-09-21T14:33:49Z
dc.date.issued2004
dc.date.submitted2003
dc.identifier.urihttp://hdl.handle.net/1866/14989
dc.subjectMarque
dc.subjectStratégie
dc.subjectInnovation
dc.subjectImplantation
dc.subjectAir Canada
dc.titleLa création et la diffusion des marques dans les organisations ; le cas Air Canada
dc.typeThèse ou mémoire / Thesis or Dissertation
etd.degree.disciplineSciences de la communicationfr
etd.degree.grantorUniversité de Montréalfr
etd.degree.levelMaîtrise / Master's
etd.degree.nameM. Sc.
dcterms.descriptionMémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.fr
dcterms.languagefra


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