La création et la diffusion des marques dans les organisations ; le cas Air Canada
| dc.contributor.advisor | Lafrance, André A. | |
| dc.contributor.author | Ben Achour, Lamia | |
| dc.date.accessioned | 2016-09-21T14:33:49Z | |
| dc.date.available | 2016-09-21T14:33:49Z | |
| dc.date.issued | 2004 | |
| dc.date.submitted | 2003 | |
| dc.identifier.uri | http://hdl.handle.net/1866/14989 | |
| dc.subject | Marque | |
| dc.subject | Stratégie | |
| dc.subject | Innovation | |
| dc.subject | Implantation | |
| dc.subject | Air Canada | |
| dc.title | La création et la diffusion des marques dans les organisations ; le cas Air Canada | |
| dc.type | Thèse ou mémoire / Thesis or Dissertation | |
| etd.degree.discipline | Sciences de la communication | fr |
| etd.degree.grantor | Université de Montréal | fr |
| etd.degree.level | Maîtrise / Master's | |
| etd.degree.name | M. Sc. | |
| dcterms.description | Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal. | fr |
| dcterms.language | fra |
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