Browsing Faculté des arts et des sciences – Département de philosophie - Travaux et publications by Subject "Manipulation"
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Manipulation perçue des marques et résistance, une proposition de profils de consommation
(Centre de recherche en éthique, 2019-10-28)This article aims to identify the different consumer profiles that resist to the perceived manipulation of brands. If there is no consensus on a definition of manipulation, it is established that its perception may give rise to resistance on the part ...